Abstract

The need to promote the production of natural products, the necessity of supporting small suppliers in every phase of production to recompense their endeavours, and the need for a model suitable to our country for marketing naturally produced goods are obvious. Fair trade, which is defined as fair worldwide, is seen as an alternative trade model encouraging small suppliers to produce natural products and secure their sustainability. In this research which seeks to find out if fair-trade is employable in our country, in-depth interview is made with small suppliers operating in the province of Karabuk. According to the results of the research, it is found that a trade model similar to fair-trade can be applied in Turkey and that it can provide competitive advantage for small suppliers.