THE USERS’ EVALUATIONS ABOUT THE SMARTPHONES: AN APPLICATION AT KASTAMONU CITY CENTRE
In recent years, mobile phones are turned into smart phones that is known multimedia machine from interpersonal device.These devices known smartphones are programmable mobile phones that offer advanced talent and features to consumers in their personal and business lives.In rapidly changing mobile phone market, new generation smart phone producers incline consumers with also being under the sway of social influence to buy and use this new technology .It has an important to establish smart phones offered as multi functional devices with different features in terms of which criteria of them are prefered and which features whether used or not by their consumers. The purpose of this paper is to assess smartphones in terms of their users. As a result of literature review, smartphones assesment criterias that are social needs, social influences,convenience,dependency and purchase behaviour are surveyed .200 smartphone users live in the city centre of Kastamonu are surveyed in this study. Results via frequency analysis,Stage Ranking Analysis and Confirmatory Factor Analysis revealed the consumers’ smartphone preference reasons,usage and dependendency level.Factors in the literature are confirmed by the confirmatory analysis. Results via MANOVA analysis reveal that there are differences between smartphone users consideration in terms of their demographic features.