Cilt 13 Sayı 3 (2025): Business & Management Studies: An International Journal
Makaleler

Stratejik teorinin ÇKKV ile entegrasyonu: Türkiye iç hat havayolu endüstrisinde rekabet stratejisi seçimine yönelik bir BWM–CoCoSo yaklaşımı

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  • Mehmet Şahin Durak
Mehmet Şahin Durak
Dr. Öğr. Üyesi, Kırklareli Üniversitesi, Kırklareli, Türkiye

Yayınlanmış 25.09.2025

Anahtar Kelimeler

  • Airline Industry, Porter's Five Forces, BWM, CoCoSo
  • Havayolu Sektörü, Porter’ın Beş Güç Modeli, BWM, CoCoSo

Nasıl Atıf Yapılır

Stratejik teorinin ÇKKV ile entegrasyonu: Türkiye iç hat havayolu endüstrisinde rekabet stratejisi seçimine yönelik bir BWM–CoCoSo yaklaşımı. (2025). Business & Management Studies: An International Journal, 13(3), 1483-1503. https://doi.org/10.15295/bmij.v13i3.2598

Telif Hakkı (c) 2025 Mehmet Şahin Durak

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Stratejik teorinin ÇKKV ile entegrasyonu: Türkiye iç hat havayolu endüstrisinde rekabet stratejisi seçimine yönelik bir BWM–CoCoSo yaklaşımı. (2025). Business & Management Studies: An International Journal, 13(3), 1483-1503. https://doi.org/10.15295/bmij.v13i3.2598

Öz

Bu çalışma, Türkiye iç hat havayolu pazarında en uygun rekabet stratejisinin seçimi için strateji kuramını Çok Kriterli Karar Verme (ÇKKV) ile bütünleştiren bir karar modeli önermektedir. Porter’ın Beş Güç çerçevesinden türetilen kriterler, sekiz uzmanın yargılarıyla Best–Worst Method (BWM) kullanılarak ağırlıklandırılmış; stratejik alternatifler (maliyet liderliği, farklılaşma, odaklanma) Combined Compromise Solution (CoCoSo) ile sıralanmıştır. Bulgular, “mevcut rakipler arası rekabet” ve “alıcıların pazarlık gücü”nün en etkili sektör güçleri olduğunu; maliyet liderliği stratejisinin ise en yüksek toplam performansı sağladığını göstermektedir. Çalışmanın özgün katkısı, Porter’ın Beş Güç yaklaşımını BWM–CoCoSo ile operasyonelleştirerek strateji seçimini şeffaf, tekrarlanabilir ve karar vericilerce kolay uygulanabilir bir sürece dönüştürmesidir. Ayrıca, yöntemin Türkiye bağlamına uyarlanması, yerel piyasa dinamikleriyle uyumlu somut öneriler geliştirilmesine imkân vermektedir. Yönetsel açıdan, bulgular maliyet etkinliğinin sistematik olarak artırılması (ör. süreç verimliliği ve kaynak kullanımında optimizasyon) yönünde stratejik rehberlik sunmaktadır.

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