Modern management techniques in practice: Technology acceptance model approach within organised industrial zones
Published 2025-12-25
Keywords
- Technology Acceptance Model, Modern Management Techniques, Manufacturing Firms, Management Practices, Adoption
- Teknoloji Kabul Modeli, Modern Yönetim Teknikleri, Üretim İşletmeleri, Yönetim Uygulamaları, Benimseme
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Copyright (c) 2025 Umut Çil

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Abstract
This study investigates the adoption of modern management techniques (MMTs) in Turkish manufacturing firms within the Technology Acceptance Model (TAM) framework. Examining the awareness, usage, and acceptance levels of 24 MMTs among 138 professionals, the research reveals significant disparities in familiarity: Continuous Improvement (Kaizen) and Outsourcing exhibit the highest levels of awareness, whereas the Balanced Scorecard and Six Sigma demonstrate comparatively low recognition. The findings indicate that education level, sector, and firm size significantly influence awareness of MMTs. Structural equation modelling confirms that perceived usefulness and perceived ease of use positively affect the intention to adopt MMTs. By extending TAM to the context of MMT adoption, this study contributes to the literature by providing context-specific insights into Turkish manufacturing and offering a methodological reference for similar research. The results further show that when users perceive a technique as easy to use, their belief in its usefulness is strengthened, thereby increasing their intention to adopt it. Therefore, the findings suggest that targeted training programs and tailored strategies are essential to foster the adoption of MMTs and enhance organisational performance.
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