Vol. 13 No. 1 (2025): Business & Management Studies: An International Journal
Articles

AtaPaths: A smartphone application suggestion for Erzurum destination

PDF (Turkish)
  • Erkan Denk,
  • Betül Buladi Çubukçu,
  • Murathan Keha,
  • Yeşim Dursun Denk
Erkan Denk
Lect. Dr., Atatürk University, Erzurum, Türkiye
Betül Buladi Çubukçu
Assist. Prof. Dr., Atatürk University, Erzurum, Türkiye
Murathan Keha
Assist. Prof. Dr., Atatürk University, Erzurum, Türkiye
Yeşim Dursun Denk
MBA Student, Atatürk University, Erzurum, Türkiye

Published 2025-03-25

Keywords

  • Dijital Turizm Pazarlaması, Akıllı Telefon Uygulaması, Erzurum
  • Digital Tourism Marketing, Smartphone Application, Erzurum

How to Cite

AtaPaths: A smartphone application suggestion for Erzurum destination. (2025). Business & Management Studies: An International Journal, 13(1), 32-48. https://doi.org/10.15295/bmij.v13i1.2479

Copyright (c) 2025 Erkan Denk- Betül Buladi Çubukçu- Murathan Keha- Yeşim Dursun Denk

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

AtaPaths: A smartphone application suggestion for Erzurum destination. (2025). Business & Management Studies: An International Journal, 13(1), 32-48. https://doi.org/10.15295/bmij.v13i1.2479

Abstract

In order to keep up with the times in the tourism industry and compete with rival destinations, it is necessary to be involved in innovative processes at all stages, from the production and transmission of information. The concept of smart we use here refers to applications produced with the latest technology that provides access to information quickly. Therefore, this study aims to develop a smartphone application that can present local cultural elements, delicacies, places to experience food, businesses offering accommodation services and route suggestions of the districts to local and foreign tourists who will visit Erzurum in a single application with extensive knowledge. The study's objectives are activating alternative tourism types in the destination with the route suggestions to be created. In this context, as a result of semi-structured interviews conducted with relevant stakeholders (Local managers, hotel management general managers, food and beverage business managers, etc.), the participants clearly expressed the need for such a smartphone application. In line with the results obtained from the interviews, the content and menu titles of the web-based smartphone application to be created were determined. It has emerged that this developed application can facilitate the travels of tourists and guide guides, attract the attention of stimulated visitors to the Erzurum destination with its rich information content, and help increase the number of tourists and tourism income in the region. As a result of the study, it was decided to develop a content-rich application called AtaPaths, which includes the destination's cultural assets, gastronomic products, accommodation services and alternative tourism elements so that visitors can explore Erzurum more easily.

PDF (Turkish)

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