Cilt 14 Sayı 2 (2026): Business & Management Studies: An International Journal
Makaleler

Planlı davranış teorisi çerçevesinde sürdürülebilir girişimcilik niyeti: Bilgi, değerler ve öz-yeterliğin rolü

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  • Ayşe İpek Koca Ballı,
  • Başak Gül Akar
Ayşe İpek Koca Ballı
Doç. Dr., Çukurova Üniversitesi Kozan İşletme Fakültesi, Adana, Türkiye
Başak Gül Akar
Prof. Dr., Çukurova Üniversitesi Kozan İşletme Fakültesi, Adana, Türkiye

Yayınlanmış 25.06.2026

Anahtar Kelimeler

  • Sustainable Entrepreneurship Intention, Theory of Planned Behaviour, Sustainable Development Goals, Environmental Self-Efficacy, Values
  • Sürdürülebilir Girişimcilik Niyeti, Planlı Davranış Teorisi, Sürdürülebilir Kalkınma Hedefleri, Çevresel Öz-Yeterlik, Değerler

Nasıl Atıf Yapılır

Planlı davranış teorisi çerçevesinde sürdürülebilir girişimcilik niyeti: Bilgi, değerler ve öz-yeterliğin rolü. (2026). Business & Management Studies: An International Journal, 14(2), 979-1000. https://doi.org/10.15295/bmij.v14i2.2777

Telif Hakkı (c) 2026 Ayşe İpek Koca Ballı- Başak Gül Akar

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Planlı davranış teorisi çerçevesinde sürdürülebilir girişimcilik niyeti: Bilgi, değerler ve öz-yeterliğin rolü. (2026). Business & Management Studies: An International Journal, 14(2), 979-1000. https://doi.org/10.15295/bmij.v14i2.2777

Öz

Bu çalışma, üniversite öğrencilerinin sürdürülebilir girişimcilik niyetini (SGN) Planlı Davranış Teorisi (PDT) çerçevesinde genişletilmiş bir modelle incelemeyi amaçlamaktadır. Araştırma modeline sürdürülebilir kalkınma hedefleri bilgisi, çevre yanlısı değerler, dayanışma değerleri ve çevresel öz-yeterlik değişkenleri dâhil edilmiştir. Yapısal eşitlik modellemesiyle yapılan analizler, modelin SGN varyansının %64,7’sini açıkladığını ve tüm hipotezlerin desteklendiğini göstermektedir. Bulgulara göre, kişisel tutum niyet üzerindeki en güçlü belirleyiciyken, onu algılanan davranışsal kontrol izlemektedir; öznel normların etkisi ise anlamlı ancak daha zayıf bulunmuştur. Dikkat çekici bir sonuç olarak, sürdürülebilir kalkınma hedefleri bilgisinin tutum üzerindeki etkisinin değer temelli değişkenlerden daha güçlü olduğu, dayanışma değerlerinin ise çevre yanlısı değerlere göre daha belirleyici olduğu tespit edilmiştir. Ayrıca, çevresel öz-yeterliğin algılanan davranışsal kontrol üzerindeki güçlü etkisi, bireysel yetkinlik algısının önemini ortaya koymaktadır. Çalışma, SGN'nin yalnızca psikolojik süreçlerle değil, bilgi ve değerlerin etkileşimiyle de şekillendiğini ortaya koyarak literatüre katkı sağlamakta ve eğitimciler ve politika yapıcılar için stratejik öneriler sunmaktadır.

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