Cilt 14 Sayı 2 (2026): Business & Management Studies: An International Journal
Makaleler

Çevrimiçi histriyonik davranış, gösterişçi tüketim ve kompulsif satın alma arasındaki ilişkilerin incelenmesi

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  • Ali Alper Akgün
Ali Alper Akgün
Dr. Öğretim Üyesi, Pamukkale Üniversitesi, Denizli, Türkiye

Yayınlanmış 25.06.2026

Anahtar Kelimeler

  • Online Histrionic Behaviours, Conspicuous Consumption, Compulsive Buying, Consumer Behaviour, Online Self-Presentation, Consumer Psychology
  • Çevrimiçi Histriyonik Davranış, Gösterişçi Tüketim, Kompulsif Satın Alma, Tüketici Davranışı, Çevrimiçi Benlik Sunumu, Tüketici Psikolojisi

Nasıl Atıf Yapılır

Çevrimiçi histriyonik davranış, gösterişçi tüketim ve kompulsif satın alma arasındaki ilişkilerin incelenmesi. (2026). Business & Management Studies: An International Journal, 14(2), 1118-1135. https://doi.org/10.15295/bmij.v14i2.2715

Telif Hakkı (c) 2026 Ali Alper Akgün

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Çevrimiçi histriyonik davranış, gösterişçi tüketim ve kompulsif satın alma arasındaki ilişkilerin incelenmesi. (2026). Business & Management Studies: An International Journal, 14(2), 1118-1135. https://doi.org/10.15295/bmij.v14i2.2715

Öz

Bu araştırma, çevrimiçi histriyonik davranışların demografik değişkenlere göre farklılaşıp farklılaşmadığını belirlemeyi ve söz konusu bu davranışların gösterişçi tüketim ile kompulsif satın alma üzerindeki yordayıcı etkilerini ortaya koymayı amaçlamaktadır. Nicel araştırma deseni kapsamında, çevrim içi ve yüz yüze anket yöntemiyle 405 katılımcıdan toplanan veriler; betimleyici istatistikler, bağımsız örneklem t-testleri, tek yönlü ANOVA, doğrulayıcı faktör analizi ve regresyon analizleri ile incelenmiştir. Elde edilen bulgular, çevrim içi histriyonik davranışların bazı demografik değişkenlere göre farklılaştığını, özellikle yaş, eğitim düzeyi ve medeni durum açısından anlamlı farklılıklar gösterdiğini ortaya koymuştur. Buna karşılık, cinsiyet açısından anlamlı bir farklılık bulunmamıştır. Araştırma sonuçları ayrıca, çevrimiçi histriyonik davranışların hem gösterişçi tüketimi hem de kompulsif satın alma davranışını pozitif ve anlamlı biçimde yordadığını göstermektedir. Bu bulgular, çevrim içi histriyonik davranışların yalnızca dijital benlik sunumunun bir yansıması olarak değil, tüketim davranışlarıyla ilişkili bir olgu olarak da değerlendirilmesi gerektiğine işaret etmektedir. Histriyonik eğilimleri dijital bağlamda ve tüketim davranışlarıyla ilişkisi çerçevesinde ele alan ilk araştırmalardan biri olan bu çalışmanın, dijital benlik sunumu ve tüketici psikolojisi literatürüne özgün ve ampirik katkılar sunması beklenmektedir. Elde edilen bulguların; hassas grupları aşırı tüketim döngülerinden korumayı hedefleyen politika ve uygulamalar için veri temelli çıkarımlar sağlayabileceği öngörülmektedir.

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