Cilt 14 Sayı 1 (2026): Business & Management Studies: An International Journal
Makaleler

Sürdürülebilir tüketime yönelik engeller: Ev mobilyası sektöründe değer–eylem boşluğu analizi

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  • Şehnaz Okkıran
Şehnaz Okkıran
Dr., Gaziantep Üniversitesi, Gaziantep, Türkiye
Biyografi

Yayınlanmış 25.03.2026

Anahtar Kelimeler

  • Sustainable Consumption, Value–Action Gap, Sustainable Purchasing Behaviour, Home Furnishing Sector
  • Sürdürülebilir Tüketim, Değer-Eylem Boşluğu, Sürdürülebilir Satın Alma Davranışı, Ev Mobilyası ve Ev Aksesuarları Sektörü

Nasıl Atıf Yapılır

Sürdürülebilir tüketime yönelik engeller: Ev mobilyası sektöründe değer–eylem boşluğu analizi. (2026). Business & Management Studies: An International Journal, 14(1), 329-345. https://doi.org/10.15295/bmij.v14i1.2706

Telif Hakkı (c) 2026 Şehnaz Okkıran

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Sürdürülebilir tüketime yönelik engeller: Ev mobilyası sektöründe değer–eylem boşluğu analizi. (2026). Business & Management Studies: An International Journal, 14(1), 329-345. https://doi.org/10.15295/bmij.v14i1.2706

Öz

Tüketicilerin sürdürülebilir tüketime yönelik farkındalıkları artmasına rağmen, farklı ürün kategorilerindeki satın alma davranışları sürdürülebilirlik açısından tutarlı değildir. Bu durum, sürdürülebilirliğe yönelik yönelimler ile fiilî tüketici davranışları arasındaki kopuşu ifade eden değer–eylem boşluğu kavramı ile tanımlanmaktadır. Bu çalışmanın temel amacı, satın alma davranışlarının sürdürülebilirlik algılarıyla ne ölçüde ilişkili olduğunu incelemek ve yüksek katılım düzeyi, yüksek finansal yükümlülükler ile güçlü ekonomik ve yapısal kısıtlarla karakterize edilen ev mobilyası ve ev aksesuarları sektöründe bu ilişkiyi şekillendiren yapısal engelleri ortaya koymaktır. Araştırmada, çok uluslu bir perakende ortamında yürütülen geniş ölçekli bir tüketici anketinden elde edilen verilere dayanan ikincil bir araştırma tasarımı kullanılmıştır. Analizler, dokuz ülkeden toplanan toplam 4.511 çevrimiçi anket yanıtı üzerinden gerçekleştirilmiştir. Elde edilen bulgular, tüketicilerin sürdürülebilirliğe atfettikleri önem ile fiilî satın alma davranışları arasında belirgin bir değer–eylem boşluğu bulunduğunu göstermektedir. Algılanan yüksek fiyatlar temel engel olarak öne çıkarken, sürdürülebilirlik iddialarına yönelik düşük güven ile sınırlı bilgi ve ürünlere erişim de sürdürülebilir satın alma davranışını engelleyen diğer önemli faktörler olarak ortaya çıkmaktadır.

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