Vol. 13 No. 3 (2025): Business & Management Studies: An International Journal
Articles

Determinants of consumers' sustainable product preferences: Research on hybrid cars

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  • Onur Çelik,
  • Erdem Akkan
Onur Çelik
Assoc.Prof. Dr., Adana Alparslan Türkeş Science and Technology University, Adana, Turkey
Erdem Akkan
Assoc.Prof. Dr, Mersin University, Mersin, Turkey

Published 2025-09-25

Keywords

  • Sustainable Products, Consumer Preferences, Hybrid Cars
  • Sürdürülebilir Ürün, Tüketici Tercihleri, Hibrit Otomobiller

How to Cite

Determinants of consumers’ sustainable product preferences: Research on hybrid cars. (2025). Business & Management Studies: An International Journal, 13(3), 1524-1539. https://doi.org/10.15295/bmij.v13i3.2614

Copyright (c) 2025 Onur Çelik- Erdem Akkan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Determinants of consumers’ sustainable product preferences: Research on hybrid cars. (2025). Business & Management Studies: An International Journal, 13(3), 1524-1539. https://doi.org/10.15295/bmij.v13i3.2614

Abstract

Technological changes and developments are also evident in the automotive sector, and in parallel, consumers' environmentally conscious preferences are on the rise. This increase has made it crucial to understand the driving force behind hybrid car preferences. This study examined the impact of environmental concern, perceived risk, green consumer value, and self-image congruence on consumer attitudes, as well as the influence of these attitudes on consumer intentions. A total of 598 participants were recruited for the study. Structural Equation Modelling was employed in the data analysis using the AMOS 21.0 program. It was suggested that environmental concern, perceived risk, green consumer value, and self-image congruence influence consumer attitudes, and that the impact of these attitudes on the intention to use, specifically for hybrid cars, is also significant. The obtained results aim to contribute to the literature and practitioners by examining consumers' sustainable product preferences specifically for hybrid vehicles.

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