Cilt 13 Sayı 1 (2025): Business & Management Studies: An International Journal
Makaleler

Kenya'da çiçek soğuk zincir lojistiğinin performansını etkileyen faktörlerin değerlendirilmesi: geliştirilmiş bulanık SWARA yönteminin uygulanması

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  • Abdulrazak Yasin Mohamed,
  • Gül Emel
Abdulrazak Yasin Mohamed
Doktora Adayı, Bursa Uludağ Üniversitesi, Bursa, Türkiye
Gül Emel
Doç. Dr., Bursa Uludağ Üniversitesi, Bursa, Türkiye

Yayınlanmış 25.03.2025

Anahtar Kelimeler

  • IMF SWARA Method, Flower Cold Chain Performance, Floriculture Industry
  • IMF SWARA Yöntemi, Çiçek Soğuk Zincir Performansı, Çiçekçilik Endüstrisi

Nasıl Atıf Yapılır

Kenya’da çiçek soğuk zincir lojistiğinin performansını etkileyen faktörlerin değerlendirilmesi: geliştirilmiş bulanık SWARA yönteminin uygulanması. (2025). Business & Management Studies: An International Journal, 13(1), 164-181. https://doi.org/10.15295/bmij.v13i1.2501

Telif Hakkı (c) 2025 Abdulrazak Yasin Mohamed- Gül Emel

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Nasıl Atıf Yapılır

Kenya’da çiçek soğuk zincir lojistiğinin performansını etkileyen faktörlerin değerlendirilmesi: geliştirilmiş bulanık SWARA yönteminin uygulanması. (2025). Business & Management Studies: An International Journal, 13(1), 164-181. https://doi.org/10.15295/bmij.v13i1.2501

Öz

Kenya'daki çiçekçilik endüstrisi, özellikle kesme çiçek sektöründe hızlı bir büyüme yaşamaktadır. Çiçekler için soğuk zincir lojistiğinin verimliliği, hasattan son tüketiciye kadar tazeliğini, kalitesini ve raf ömrünü korumak için kritik öneme sahiptir. Çalışmanın amacı, Kenya kesme çiçekleri için soğuk zincir lojistiğinin performansını etkileyen çeşitli faktörleri belirlemek ve değerlendirmektir. Çalışmada, kapsamlı literatür incelemesi ve uzman görüşmesi yolu ile belirlenen toplam on dört faktör incelenmiştir. Karar toplantısına beş çiçek lojistiği uzmanı katılmıştır. Bu amaçla, kesme çiçek lojistiğinin performansını etkileyen faktörleri değerlendirmek için geliştirilmiş Bulanık Adım Adım Ağırlık Değerlendirme Oranı Analizi ‘ne (IMF-SWARA) dayalı çok kriterli bir karar verme yöntemi uygulanmıştır. Sonuçlar, Kenya kesme çiçek soğuk zincir lojistiğinin performansını etkileyen en kritik faktörün nitelikli işgücü eksikliği olduğunu, en az önemli faktörün ise talep duyarlılığı olduğunu göstermektedir.

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