Örgüt Kültürü, örgütsel öğrenme, yönetim inovasyonu ve YÜG ilişkisinde bir karşılaştırmalı araştırma modeli: Teknoloji şirketlerinden kanıtlar
Yayınlanmış 26.06.2023
Anahtar Kelimeler
- Organizational Culture, Organizational Learning, Management Innovation, NPD Performance
- Örgüt Kültürü, Örgütsel Öğrenme, Yönetim İnovasyonu, YÜG Performansı
Nasıl Atıf Yapılır
Telif Hakkı (c) 2023 Cemal Zehir- Dilek Karaca
Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.
Nasıl Atıf Yapılır
Öz
Bu çalışmanın amacı örgütsel öğrenme, yönetim inovasyonu ve yeni ürün geliştirme performansı arasındaki ilişkide en uygun kültür tipini belirlemek için karşılaştırmalı model geliştirmektir. Aynı zamanda örgüt kültürünün bu ilişkide düzenleyici rolünü ortaya çıkarmaktır. Araştırmanın verileri Türkiye'deki 234 firmanın 661 çalışanından anket yöntemiyle toplanmış ve Yapısal Eşitlik Modellemesi (YEM) ile test edilmiştir. Araştırma, dört kültür türünün karşılaştırılmasında her tür için kabul edilebilir uyum iyiliği indekslerine rağmen, pazar ve adhokrasi kültürü modelinin en uygun model olduğunu ve en iyi uyum iyiliği ile daha iyi performans sağladığını göstermektedir. Ayrıca, pazar ve adhokrasi kültürlerinin örgütsel öğrenme, yönetim inovasyonu ve yeni ürün geliştirme arasındaki ilişki üzerinde kısmi düzenleyici etkileri olduğunu kanıtlamaktadır. Çalışma, örgütsel öğrenme, yeni ürün geliştirme performansı ve yönetim inovasyonu arasındaki ilişkiyi, örgüt kültürüne dayalı rekabetçi bir model içinde açıklamaktadır. Aynı zamanda, firmaların yeni ürün geliştirmek için hangi kültürel yapıyı seçeceklerine karar vermeleri konusunda bir çerçeve sağlamaktadır.
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