Cilt 10 Sayı 1 (2022): Business & Management Studies: An International Journal
Makaleler

Neden kitle fonlaması? Türkiye'de kitle fonlaması ve bu kaynak yaratma modelinin pazarlama kökenlerini anlama

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  • Rahma Debbabi,
  • Burçin Kaplan
Rahma Debbabi
YL Öğrencisi, İstanbul Aydın Üniversitesi, İstanbul, Türkiye
Burçin Kaplan
Dr. Öğr. Üyesi, İstanbul Aydın Üniversitesi, İstanbul, Türkiye
DOI: https://doi.org/10.15295/bmij.v10i1.1996

Yayınlanmış 2022-03-26

Anahtar Kelimeler

  • Crowdfunding, Entrepreneurship, Marketing, Finances, Turkey
  • Kitle fonlaması, Girişimcilik, Pazarlama, Finans, Türkiye

Nasıl Atıf Yapılır

Debbabi, R., & Kaplan, B. (2022). Neden kitle fonlaması? Türkiye’de kitle fonlaması ve bu kaynak yaratma modelinin pazarlama kökenlerini anlama. Business & Management Studies: An International Journal, 10(1), 429–446. https://doi.org/10.15295/bmij.v10i1.1996

Telif Hakkı (c) 2022 Rahma Debbabi- Burçin Kaplan

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Özet

İnternetin yaygın kullanımı ve Web 2.0'ın ortaya çıkması, dünya çapında kitlesel fonlamayı önemli ölçüde desteklemiştir. Kitle fonlaması, özellikle gelişmekte olan ülkelerde önemli bir büyüme potansiyeli göstermektedir. Sistem, aynı zamanda daha etkin pazarlama araçlarıyla fon sağlayan kuruluşların yeteneklerini asan yeni bir yatırım ve finansman modu oluşturmaktadır. Gelişmiş ülkelerdeki kayda değer ilerlemeye rağmen, bu çok disiplinli ekonomik modelin yaygınlaştırılması gelişmekte olan ülkelerde sınırlı ve yetersiz kalmaktadır. Türkiye, özellikle son düzenlemeleriyle, kitle fonlaması faaliyetleri için gelecek vaat eden bir gelişmekte olan pazarı temsil etmektedir. Böyle bir ekonomik modelin potansiyeli, kitlelerin ve yatırımcıların (özellikle girişimcilerin) kitle fonlaması kavramları hakkında daha fazla farkındalığına tabidir. Bu makale, yazarların pazarlama ve ilgili disiplinlerin bir aracı olarak kitle fonlamasını araştırmayı, sentezlemeyi ve tartışmayı amaçladığı bir yazın incelemesi sunmaktadır. Spesifik olarak, kitle fonlaması faaliyetlerinin temellerini ve hedeflerini tasvir etmektedir. Çalışma ayrıca, Türkiye gibi gelişmekte olan ülkelerde kitle fonlaması kullanımını motive etmek için, bu finansman modeliyle ilgili pazarlama temellerini tanıtmaktadır.

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