Vol. 9 No. 3 (2021): Business & Management Studies: An International Journal

The new power of proactive human resources management: HR analytics and artificial intelligence (AI)

Yasemin Bal
Assoc. Prof. Dr., Yıldız Technical University
Mert Bal
Assist. Prof. Dr., Yıldız Technical University

Published 2021-09-24


  • İnsan kaynakları yönetimi,
  • İK analitiği,
  • Yapay zeka,
  • Makine Öğrenme,
  • Derin öğrenme,
  • Yapay sinir ağları
  • ...More
  • Human resources management,
  • HR analytics,
  • artificial intelligence,
  • machine learning,
  • deep learning,
  • neural networks
  • ...More

How to Cite

Bal, Y., & Bal, M. (2021). The new power of proactive human resources management: HR analytics and artificial intelligence (AI). Business & Management Studies: An International Journal, 9(3), 1198-1216. https://doi.org/10.15295/bmij.v9i3.1863


HR Analytics is among the topics that have become increasingly important in recent years. HR Analytics, which is used to analyze the institution's human resources data, identify the problems, and determine the strategy, provides a significant competitive advantage. HR analytics enables businesses to move away from a spreadsheet-based data repository, allowing keeping data in real-time and analyzing it together with the existing data flow of the organization. With artificial intelligence methods in this field, more and more businesses are investing in HR analytics, which provides increased efficiency and savings. With the HR analytics modules developed, businesses can manage their HR processes more effectively, make better recruitment decisions, anticipate employees who intend to leave, and make workforce optimization and planning for the future more effectively. Thus, thanks to HR analytics, it becomes easier to make data-based decisions and determine strategies. Within the scope of this study, the importance of HR analytics will be examined, and it will be emphasized in which HR functions HR analytics are used, which artificial intelligence methods are used in this field and how they benefit businesses. The importance of this study is that both HR analytics and artificial intelligence are gaining an increasing trend in business. Few theoretical studies in the literature deal with HR Analytics and Artificial Intelligence and examine them in terms of their value to businesses. The study guides academics and practitioners working in the relevant field.


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