Cilt 9 Sayı 2 (2021): Business & Management Studies: An International Journal
Makaleler

Liderlik ve yetenek geliştirme programlarının performansa etkisi: Perakende satış temsilcileri üzerine bir araştırma

Egemen Ünal
Dr. Öğr., Gebze Teknik Üniversitesi
Oya Erdil
Prof. Dr., Gebze Teknik Üniversitesi
Hüseyin İnce
Prof. Dr., Gebze Teknik Üniversitesi

Yayınlanmış 2021-06-25

Anahtar Kelimeler

  • Liderlik, Eğitim Değerlendirme, Görev Performansı, Nesnel Performans, Bağlamsal Performans
  • Leadership,
  • Training Evaluation,
  • Task Performance,
  • Contextual Performance,
  • Objective Performance

Nasıl Atıf Yapılır

Ünal, E., Erdil, O., & İnce, H. (2021). Liderlik ve yetenek geliştirme programlarının performansa etkisi: Perakende satış temsilcileri üzerine bir araştırma. Business & Management Studies: An International Journal, 9(2), 603–624. https://doi.org/10.15295/bmij.v9i2.1808

Özet

Bu çalışmanın amacı, liderlik davranışlarının ve yetenek geliştirme programlarının satış temsilcilerinin algılanan (öznel) ve nesnel performansına etkisini incelemektir. Aynı zamanda performansın görev ve görev dışı boyutu ile nesnel performans arasındaki ilişki de incelenmektedir. Veri toplama süreci aralarında üç ay olan iki farklı dönemde gerçekleştirilmiştir. Türkiye’de faaliyet gösteren bir moda perakendesi firmasında çalışan 269 çalışan, ilgili yetenek geliştirme eğitiminde başarılı olmuş ve araştırmanın sonraki aşamalarında değerlendirmeye katılmıştır. Araştırmada; çalışanların kendini değerlendirdiği, yöneticilerin çalışanları değerlendirdiği ve çalışanların yöneticileri değerlendirdiği çeşitli anketler bilgisayar destekli sistemler aracılığı ile uygulanmıştır. Araştırma sonuçlarına göre, hem görev ve ilişki odaklı liderlik davranışları hem de eğitim faaliyetleri performansı olumlu yönde etkilemektedir. Söz konusu nesnel performans olduğunda ise bu etki sadece eğitim faaliyetleri için geçerlidir. Ayrıca nesnel performans ile görev performansı arasında orta, nesnel performans ile bağlamsal performans arasında zayıf bir korelasyon tespit edilmiştir. Uygulayıcılar çalışanların nesnel performansını olumlu etkilemek için eğitim ve gelişim faaliyetlerine güvenebilirler. Çalışanların örgütsel vatandaşlık davranışlarında olumlu gelişmeler, ilişki odaklı liderlik davranışları ile sağlanabilir. Çalışma, liderlik davranışlarının ve eğitim değerlendirme seviyelerinin tamamının, farklı performans türleriyle ilişkisini tek bir araştırma içinde değerlendirerek sık rastlanmayan bir katkı ortaya koymayı hedeflemektedir.

İndirmeler

İndirme verileri henüz mevcut değil.

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