Cilt 8 Sayı 2 (2020): Business & Management Studies: An International Journal
Makaleler

SEYAHAT VE TURİZM ENDÜSTRİSİNDE SARMALAYAN GERÇEKLİK TEKNOLOJİLERİNİN KULLANIMININ İNCELENMESİ

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  • Fatih ERCAN
Fatih ERCAN
Dr. Öğr. Üyesi, Zonguldak Bülent Ecevit Üniversitesi
DOI: https://doi.org/10.15295/bmij.v8i2.1510

Yayınlanmış 2020-06-25

Anahtar Kelimeler

  • Immersive Reality,
  • Technology,
  • Travel and Tourism
  • Sarmalayan Gerçeklik,
  • Teknoloji,
  • Seyahat ve Turizm

Nasıl Atıf Yapılır

ERCAN, F. (2020). SEYAHAT VE TURİZM ENDÜSTRİSİNDE SARMALAYAN GERÇEKLİK TEKNOLOJİLERİNİN KULLANIMININ İNCELENMESİ. Business & Management Studies: An International Journal, 8(2), 2348–2383. https://doi.org/10.15295/bmij.v8i2.1510

Özet

Son yıllarda teknolojide meydana gelen gelişmeler kişilerin iletişim ve etkileşim kurma şeklini değiştirmektedir. Bununla birlikte, işletme-müşteri arasındaki ilişkiler de farklı bir boyuta taşınmaktadır. Sarmalayan gerçeklik, günümüzde kullanımı giderek yaygınlaşan sanal gerçeklik, artırılmış gerçeklik ve karma gerçeklik teknolojilerini kapsayan yeni gerçeklik teknolojilerine verilen isimdir. Tıp, mühendislik, üretim, hizmet, pazarlama gibi alanlarda bu teknolojilerin kullanımının günümüzde önem kazanmaya başladığı görülmektedir. Bu çalışmanın amacı, seyahat ve turizm endüstrisinde sarmalayan gerçeklik teknolojileri kullanımının ve mevcut uygulamaların detaylı bir şekilde incelenerek ortaya konmasıdır. Doküman analizi tekniği ile elde edilen veriler çalışma amacı doğrultusunda derlenmiştir. Çalışma sonucunda, sarmalayan gerçeklik teknolojilerinin müşteri ilişkileri, rezervasyon, ürün ve hizmet sunumu, tanıtım, pazarlama gibi amaçlarla otel işletmeleri, restoranlar, seyahat işletmeleri, müzeler ve ören yerleri tarafından kullanıldığı tespit edilmiştir.

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