ERKEN ULUSLARARASILAŞMADA AĞ İLİŞKİLERİNİN ROLÜ ÜZERİNE BİR ÖRNEK OLAY ÇALIŞMASI: TURKUAZ YATAK ÖRNEĞİ
Yayınlanmış 25.12.2019
Anahtar Kelimeler
- Born Global Firms, Early Internationalization, Network
- Küresel Doğan İşletmeler, Erken Uluslararasılaşma, Ağ İlişkileri
Nasıl Atıf Yapılır
Nasıl Atıf Yapılır
Öz
Kuruluşlarıyla beraber veya kuruluşlarını müteakip kısa süreler içerisinde uluslararasılaşan işletmeler, dünya çapında sayıca artmaktadır. Bu çalışma, yabancı pazarlarda önemli gelir akışları yaratabilen bu işletmelerin, başarılarının temel dinamiklerinden biri olarak görülen, “ağ ilişkilerine” odaklanmaktadır. Araştırmada, ağ ilişkilerinin işletmelerin erken uluslararasılaşmasındaki rolünün, Türkiye özelinde bir örnek yardımıyla ortaya konulması amaçlanmaktadır. Bu bağlamda, Küçük ve Orta Ölçekli İşletmeleri Geliştirme ve Destekleme İdaresi Başkanlığı (KOSBEB) tarafından düzenlenen, 4. KOBİ ve Girişimcilik Ödülleri Yarışmasında, “Küresel Doğan Girişimci” kategorisi finalistlerinden Turkuaz Yatak’ın, ağ ilişkileri derinlemesine incelenerek, sosyal ve iş ağı ilişkileri temelinde sınıflandırılmakta ve erken uluslararasılaşmaya yönelik sağladıkları belirlenmeye çalışılmaktadır. Araştırmada, nitel araştırma yöntemlerinden, örnek olay deseni kullanılmaktadır. Yarı yapılandırılmış görüşme yöntemiyle elde edilen veriler, analiz edilerek bulgulara ulaşılmıştır. Bulgular; işletmenin erken uluslararasılaşmasında ağ ilişkilerinin oynadığı önemli rolü ortaya koymaktadır. İşletmede tespit edilen ağ ilişkileri, yoğunlukla iş temellidir. Ancak erken uluslararasılaşmada, sosyal ağ ilişkilerinden de önemli yararlar sağlandığı anlaşılmıştır.
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