ASSESSMENT OF MARKET POTENTIAL: A RESEARCH ON DETERMINING THE POTENTIAL MARKETS OF TURKISH EXPORTERS
- Market Potential, International Marketing, Export, Cluster Analysis
- Pazar Potansiyeli, Uluslararası Pazarlama, İhracat, Kümeleme Analizi
How to Cite
In this study, a research conducted on to investigate countries’ market potentials for Turkish exporters. The main purpose of this research is to examine the factors that can be used in assessment of the market potential. In the research, the potential of international markets was evaluated by factors of ease of trade, market growth, market size and market accessibility. As a result of the research, China, Germany, India, USA and United Kingdom have been ranked as the top market potential for Turkish exporter companies. In addition, countries were divided into six clusters and those with the highest potentials were identified.
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