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© Business & Management Studies: An International Journal, 2019
Aslı İcil TUNCER
Assist. Prof. Dr., Adnan Menderes University
How to Cite
PUBLIC RELATIONS AS A RELATIONSHIP MANAGEMENT: ANALYSIS OF ORGANIZATION AND PUBLIC RELATIONS
Vol 7 No 1 (2019): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Submitted: Mar 19, 2019
Published: Mar 19, 2019
The paradigm of relationship management puts the relations in the center of public relations and public relations are rewarded in terms of this center. Public relations as the management of relations requires the resolution of the structure of relations with stakeholders and the public. This research the forms of the relationship established by the organization, how the relations are perceived in the organization, the strategies used to train these relations and the in-depth interviews to reveal the results of the relationship that the organization expects, tried to solve with focus group studies. When all the findings are generally evaluated, the relations are clearly at the center of the organization, and the relations for the publics are valuable. The results of the relationship that the organization hopes as a result of the strategies in the training of the relations are different in the evaluations of the public.