Cilt 14 Sayı 2 (2026): Business & Management Studies: An International Journal
Makaleler

Tüketimden uzaklaşma: Z kuşağının yeni tüketim ahlakı, nedenleri ve ekonomik yansımaları

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  • Ahmet Kasap,
  • Bülent Şen,
  • Serdar Budak
Ahmet Kasap
Doç. Dr., Tokat Gaziosmanpaşa Üniversitesi, Tokat, Türkiye
Bülent Şen
Dr. Öğretim Üyesi, Tokat Gaziosmanpaşa Üniversitesi, Tokat, Türkiye
Serdar Budak
Doç. Dr., Tokat Gaziosmanpaşa Üniversitesi, Tokat, Türkiye

Yayınlanmış 25.06.2026

Anahtar Kelimeler

  • Anti-Consumption, Generation Z, Underconsumption Core, Sustainable Consumption, Behavioural Economics, Post-Consumer Economy
  • Tüketim Karşıtlığı, Z Kuşağı, Aşırı Tüketim Karşıtı Akım, Sürdürülebilir Tüketim, Davranışsal Ekonomi, Post-Tüketici Ekonomi

Nasıl Atıf Yapılır

Tüketimden uzaklaşma: Z kuşağının yeni tüketim ahlakı, nedenleri ve ekonomik yansımaları. (2026). Business & Management Studies: An International Journal, 14(2), 1057-1069. https://doi.org/10.15295/bmij.v14i2.2774

Telif Hakkı (c) 2026 Ahmet Kasap- Bülent Şen- Serdar Budak

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Tüketimden uzaklaşma: Z kuşağının yeni tüketim ahlakı, nedenleri ve ekonomik yansımaları. (2026). Business & Management Studies: An International Journal, 14(2), 1057-1069. https://doi.org/10.15295/bmij.v14i2.2774

Öz

21. yüzyılın başında küresel tüketim kültürü, Z kuşağının (1997-2012 doğumlular) belirgin biçimde farklılaşan tercihleriyle ciddi bir dönüşüm içine girmiştir. Bu çalışma söz konusu dönüşümü tarihsel tüketim teorilerinden başlayarak ele almakta; gelir eşitsizliği, iklim kaygısı, dijital yorgunluk ve değer temelli kimlik inşası gibi çok boyutlu dinamikler üzerinden açıklamaktadır. Eleştirel literatür taraması ve kavramsal senteze dayanan çalışma, Z kuşağının tüketimden çekilmesinin yalnızca ekonomik bir kısıttan ibaret olmadığını, bu çekilmenin aynı zamanda bilinçli bir etik duruş, bir kimlik beyanı ve kolektif bir kültürel konum alış olduğunu ortaya koymaktadır. Çalışma; bu eğilimin kısa vadeli makroekonomik risklerini, uzun vadeli yapısal dönüşüm potansiyelini ve sürdürülebilir bir üretim-tüketim sistemine geçiş için politika çıkarımlarını tartışmaktadır.

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