Cilt 6 Sayı 3 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

İŞVEREN MARKASI İŞE GÖMÜLMÜŞLÜĞÜ ETKİLER Mİ? ADANMIŞLIK VE ALGILANAN ÖRGÜTSEL DESTEĞİN ARACILIK ROLÜ

Yayınlanmış 2018-11-29

Anahtar Kelimeler

  • İşveren markası,
  • işe gömülmüşlük,
  • algılanan örgütsel destek.

Nasıl Atıf Yapılır

TATAR, B., MÜCELDİLİ, B., & ERDİL, O. (2018). İŞVEREN MARKASI İŞE GÖMÜLMÜŞLÜĞÜ ETKİLER Mİ? ADANMIŞLIK VE ALGILANAN ÖRGÜTSEL DESTEĞİN ARACILIK ROLÜ. Business & Management Studies: An International Journal, 6(3), 346–361. https://doi.org/10.15295/bmij.v6i3.363

Özet

Yetenekler savaşının baş göstermesiyle birlikte araştırmacılar, organizasyonların mümkün olan en iyi yetenekleri cezbetmek ve elde tutmak için sağladığı tüm değer ve faydaları ifade eden işveren markası kavramına büyük ilgi göstermiştir. Bu bağlamda bu çalışmanın amacı; adanmışlık ve algılanan örgütsel desteğin aracılık rolü ışığında, işveren markasının işe gömülmüşlük davranışı üzerindeki olumlu etkilerini araştırmaktır. 200 katılımcıdan toplanan veriler, yapısal eşitlik modellemesi ile analiz edilmiştir. Analizler sonucunda, önerilen araştırma modeli desteklenmiştir. Sonuçlar, işveren markasının, çalışanların adanmışlık, örgütsel destek algısı ve işe gömülmüşlük düzeylerini etkilediğini ortaya koymuştur. Buna ek olarak, adanmışlık ve algılanan örgütsel destek, işveren markası ve iş gömülmüşlük arasındaki ilişkiye kısmen aracılık etmektedir. Son olarak, teorik ve pratik uygulama, çalışmanın sınırlamaları ve gelecekteki araştırmalara yönelik öneriler tartışılmıştır.

İndirmeler

İndirme verileri henüz mevcut değil.

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