Cilt 6 Sayı 4 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

“DEPREM GEÇECEK, HAYAT DEVAM EDECEK”: DASK’IN KAMU SPOTLARI ÜZERİNE ELEŞTİREL BİR İNCELEME

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  • Alper ASLAN,
  • Emir ÖZEREN
Alper ASLAN
Muğla Sıtkı Kocman University
Emir ÖZEREN
Dokuz Eylul University
DOI: https://doi.org/10.15295/bmij.v6i4.401

Yayınlanmış 2019-01-03

Anahtar Kelimeler

  • Neoliberal Yönetimsellik,
  • Foucault,
  • Prekarya,
  • Güvencesizlik,
  • Güvencesiz/Kırılgan Yaşam,
  • Kamu Spotu,
  • Mülkiyet,
  • Evde Hissetmek,
  • Duygulanım,
  • DASK
    • ...Daha fazla
    Daha az

Nasıl Atıf Yapılır

ASLAN, A., & ÖZEREN, E. (2019). “DEPREM GEÇECEK, HAYAT DEVAM EDECEK”: DASK’IN KAMU SPOTLARI ÜZERİNE ELEŞTİREL BİR İNCELEME. Business & Management Studies: An International Journal, 6(4), 1271–1284. https://doi.org/10.15295/bmij.v6i4.401

Özet

Neoliberal yönetimsellik, bireyleri yaşamlarını uygun bir şekilde değerlendirmeye teşvik eder. Yaşamın neoliberal değerlemesi “kendinden sorumlu” ve “rekabetçi” bireyleri benimser. Yaşamın durumsallığı üzerinden neoliberal yönetimsellik, bireyleri yönetmeye yönelik duygulara/duygulanımlara müdahil olur. Örneğin, bireyler kendilerine neler olabileceğinin beklenmedik sonuçları hakkında güvensizlik/güvencesizlik, savunmasızlık/kırılganlık ve belirsizlik nedeniyle endişe duymaktadırlar. Bu çalışmada Türkiye’de Doğal Afet Sigortaları Kurumu'nun (Doğal Afet Sigortaları Kurumu - DASK) yaşamın mülkiyet olarak neoliberal değerlemesinde duygulanımlara nasıl müdahale ettiğine işaret etmekteyiz. DASK'ın kısa filmlerinin içeriğini yorumlayıcı, post-yapısalcı ve eleştirel yönetim yaklaşımıyla neoliberal yönetimsellik bakış açısından incelemekte ve çözümlemekteyiz. Bu doğrultuda söz konusu kamu spotları, Van depreminin kurbanlarını “zorunlu misafir” olarak betimlemekte ve zorunlu misafirliği sorunsallaştırmaktadır. Zorunlu misafirlerin akrabalarının evlerinde kendilerini evlerinde gibi hissetmedikleri gösterilmektedir. Neoliberal prekaryalaştırma sürecinde DASK, bireysel sorumluluğu güçlendirmek için umut, endişe ve korkular yoluyla zorunlu misafirlerin yaşamak zorunda kaldığı huzursuzluğa ya da rahatsızlığa vurgu yaparak bireylerin zorunlu misafir olmaktan kaçınmak için zorunlu deprem sigortalarını yaptırmalarını teşvik etmektedir.

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