Cilt 6 Sayı 1 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

ENGELLİ MİSAFİRLER İÇİN OTELLERİN İNTERNET SİTELERİNİN PERFORMANSINI KEŞFETME: İÇERİK ANALİZİ YAKLAŞIMI

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  • Murat NAZLI,
  • Evla Eda KESİCİ
Murat NAZLI
Yaşar Üniversitesi
Evla Eda KESİCİ
Biyografi
DOI: https://doi.org/10.15295/bmij.v6i1.220

Yayınlanmış 2018-04-25

Anahtar Kelimeler

  • Engelli Hizmeti,
  • Erişilebilir Otel,
  • İnternet Sitesi İçeriği,
  • Engelli Turist

Nasıl Atıf Yapılır

NAZLI, M., & KESİCİ, E. E. (2018). ENGELLİ MİSAFİRLER İÇİN OTELLERİN İNTERNET SİTELERİNİN PERFORMANSINI KEŞFETME: İÇERİK ANALİZİ YAKLAŞIMI. Business & Management Studies: An International Journal, 6(1), 315–331. https://doi.org/10.15295/bmij.v6i1.220

Özet

Dünya'da engelli bireylerin sosyal katılımları konusunda artan farkındalık, Türkiye'de turizm ve misafirperverlik endüstrisini de etkilemektedir. Bu keşifsel araştırma, konaklama endüstrisi içinde engelli bireylere sağlanan hizmetleri açığa çıkarmak için İzmir'de bulunan 61 adet dört ve beş yıldızlı otelin kurumsal internet sitelerindeki engellilik ile ilgili içeriklere, içerik analizi aracılığıyla odaklanmaktadır. Temel olarak bulgular, internet sitelerinin engelli bireylerin sosyal katılımlarını desteklemede iyi yapılandırılmadıklarını ortaya koymaktadır. Otel internet sitelerinin büyük kısmında genel erişilebilirlik bilgisi, engellilik ile ilgili mülkiyetin görselleri ve hizmetle beraber sağlanan ürünlerin ölçüm detayları eksiktir. Bu doğrultuda, erişilebilir konaklamada sosyal ve ekonomik faydaların farkındalığını arttırmak için paydaşların güçlendirilmesine vurgu yapılmaktadır.
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