Cilt 10 Sayı 4 (2022): Business & Management Studies: An International Journal
Makaleler

Pandemi sürecinde lojistik yönetiminde uygulanan rekabet stratejilerinin değerlendirilmesi: İstanbul'daki lojistik firmaları üzerine bir araştırma

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  • Gonca Reyhan AKKARTAL,
  • Candide ÇULHAOĞLU ULUDAĞ
Gonca Reyhan AKKARTAL
Dr. Öğr. Üyesi, İstanbul Medipol Üniversitesi, İstanbul, Türkiye
Candide ÇULHAOĞLU ULUDAĞ
Dr. Öğr. Üyesi, Beykent Üniversitesi, İstanbul, Türkiye
DOI: https://doi.org/10.15295/bmij.v10i4.2140

Yayınlanmış 2022-12-25

Anahtar Kelimeler

  • Lojistik, Tedarik Zinciri Yönetimi, Stratejik Yönetim
  • Logistics, Supply Chain Management, Strategic Management

Nasıl Atıf Yapılır

AKKARTAL, G. R., & ÇULHAOĞLU ULUDAĞ, C. (2022). Pandemi sürecinde lojistik yönetiminde uygulanan rekabet stratejilerinin değerlendirilmesi: İstanbul’daki lojistik firmaları üzerine bir araştırma. Business & Management Studies: An International Journal, 10(4), 1293–1304. https://doi.org/10.15295/bmij.v10i4.2140

Telif Hakkı (c) 2022 Gonca Reyhan AKKARTAL- Candide ÇULHAOĞLU ULUDAĞ

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Özet

Bu çalışmanın amacı, tüm dünyayı etkisi altına alan COVİD -19 sürecinin lojistik yönetimi kapsamında değişen rekabet, büyüme ve müşteri stratejilerinde meydana gelen değişimleri belirlemektir. Çalışma görüşme şeklinde gerçekleştirilecek olup, pandemi sürecinde tedarik zinciri süreçlerinde yaşanan değişimlerin iş bazında rekabet, büyüme ve müşteri stratejilerine nasıl yansıdığı değerlendirilecektir. Elde edilen sonuçlara göre rekabet, büyüme ve müşteri stratejilerindeki değişimlere paralel olarak lojistik sektöründe faaliyet gösteren firmalara önerilerde bulunulacaktır. Çalışma sonuçları, rekabet avantajı yaratmak için hız, dijitalleşme, müşteri ilişkilerinin kalitesinin arttırılması, evden çalışma ve e-ticaretin genişlemesi gerekliliğini içerir.

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