Cilt 5 Sayı 3 (2017): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

ÖZEL VE AÇIK KAYNAK FİRMALARIN YAYILMA ETKİSİ VE TÜKETİCİ ÖNYARGISI ALTINDA BİR ARADA BULUNMASI

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  • Murat YILMAZ
Murat YILMAZ
Boğaziçi University
DOI: https://doi.org/10.15295/bmij.v5i3.155

Yayınlanmış 2017-12-19

Anahtar Kelimeler

  • Açık kaynak üretimi,
  • Araştırma ve geliştirme,
  • Yayılma etkisi,
  • Tüketici önyargısı,
  • Dinamik oyunlar.

Nasıl Atıf Yapılır

YILMAZ, M. (2017). ÖZEL VE AÇIK KAYNAK FİRMALARIN YAYILMA ETKİSİ VE TÜKETİCİ ÖNYARGISI ALTINDA BİR ARADA BULUNMASI. Business & Management Studies: An International Journal, 5(3), 808–825. https://doi.org/10.15295/bmij.v5i3.155

Özet

Açık kaynak teknolojileri özel üretim teknolojilerinden önemli bir sapma olarak görülmekteler. Bazı piyasalarda hem özel üretim yapan firmaların hem de açık kaynak firmaların aynı anda var olduğunu görmkteyiz. Bu çalışmada böyle bir ortak var olmanın hangi şartlarda gerçekleşebileceğini inceliyoruz. Açık kaynak teknolojisinin üretiminde yayılma etkisi barındıran ve tüketicilerin de özel firma tarafından üretilen ürüne pozitif önyargı besledikleri sade ve çözülebilir bir oyun teorisi modeli kullanıyoruz. Hangi şartlar altında, dengede, özel firmanın ve açık kaynak firmasının piyasa talebini paylaşabileceklerini analiz ediyoruz. Yüksek pozitif tüketici önyargısı varken her iki firmanın piyasada aynı anda var olamayacağını, ancak pozitif önyargı etkisi görece düşük ve yayılma etkisinin çok güçlü olmadığı durumlarda ise bu iki firmanın aynı anda piyasada var olabileceğini gösteriyoruz. 

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