“MÜŞTERİ SADAKATİ YARATMADA SADAKAT PROGRAMLARININ OTEL İŞLETMELERİNDE UYGULANMASI”. Business & Management Studies: An International Journal 8, no. 2 (June 25, 2020): 1193–1220. Accessed January 19, 2026. https://www.bmij.org/index.php/1/article/view/1436.