NART, Sima, Eda KUTLU, and İbrahim TOPAL. 2019. “ANTECEDENTS OF Y GENERATION’S ENGAGEMENT IN ELECTRONIC WORD OF MOUTH COMMUNICATION (E-WOM): THE CASE OF INSTAGRAM”. Business & Management Studies: An International Journal 7 (5):1989-2010. https://doi.org/10.15295/bmij.v7i5.1298.