İNAL, M.; BAŞAK YİĞİT, B.; OKUTAN, S. A study of factors influencing consumers’ willingness to purchase functional foods (protein enriched milk): The moderating effect of consumer innovativeness. Business & Management Studies: An International Journal, [S. l.], v. 10, n. 4, p. 1241–1255, 2022. DOI: 10.15295/bmij.v10i4.2126. Disponível em: https://www.bmij.org/index.php/1/article/view/2126. Acesso em: 24 mar. 2023.