AYAS, N. BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE FİRMA PERFORMANSI (NİTEL PERFORMANS) VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİNİN ANALİZİ. Business & Management Studies: An International Journal, [S. l.], v. 8, n. 3, p. 2833–2867, 2020. DOI: 10.15295/bmij.v8i3.1553. Disponível em: https://www.bmij.org/index.php/1/article/view/1553. Acesso em: 20 haz. 2024.