AYAS, N. (2020). BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE FİRMA PERFORMANSI (NİTEL PERFORMANS) VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİNİN ANALİZİ. Business & Management Studies: An International Journal, 8(3), 2833–2867. https://doi.org/10.15295/bmij.v8i3.1553