Amores-Salvadó, J., Martín-de Castro, G., & Navas-López, J. E. (2014). Green corporate image: moderating the connection between environmental product innovation and firm performance. Journal of Cleaner Production, 83, 356-365.
Carlson, L., Grove, S. J., & Kangun, N. (1993). A content analysis of environmental advertising claims: A matrix method approach. Journal of advertising, 22(3), 27-39.
Chang, N. J., & Fong, C. M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.
Chen, Y. S. (2008). The driver of green innovation and green image–green core competence. Journal of business ethics, 81(3), 531-543.
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business ethics, 93(2), 307-319.
Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489-500.
Chen, Y. S., Huang, A. F., Wang, T. Y., & Chen, Y. R. (2018). Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence, 1-16
Chen, Y. S., Hung, S. T., Wang, T. Y., Huang, A. F., & Liao, Y. W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability, 9(4), 654.
Chen, Y. S., Lin, C. L., & Chang, C. H. (2014). The influence of greenwash on green word-of-mouth (green WOM): The mediation effects of green perceived quality and green satisfaction. Quality & Quantity, 48(5), 2411-2425.
Chen, Y. S., Lin, C. Y., & Weng, C. S. (2015). The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability, 7(8), 10135-10152.
Choice, T. (2010). The Sins of Greenwashing: home and family edition. TerraChoice Group, Inc. Ottawa, Ontario, Canada.
Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87.
Du, X. (2015). How the market values greenwashing? Evidence from China. Journal of Business Ethics, 128(3), 547-574.
Kim, E. H., & Lyon, T. P. (2015). Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure. Organization Science, 26(3), 705-723.
Leonidou, C. N., & Skarmeas, D. (2015). Gray shades of green: Causes and consequences of green skepticism. Journal of Business Ethics, 1-15.
Lyon, T. P., & Maxwell, J. W. (2011). Greenwash: Corporate environmental disclosure under threat of audit. Journal of Economics & Management Strategy, 20(1), 3-41.
Marciniak, A. (2009). Greenwashing as an example of ecological marketing misleading practices. Comparative Economic Research, 12(1-2), 49-59.
Mitchell, L., & Ramey, W. (2010). Look how green I am! An individual-level explanation for greenwashing.
Mourad, M., & Serag Eldin Ahmed, Y. (2012). Perception of green brand in an emerging innovative market. European Journal of Innovation Management, 15(4), 514-537.
Nyilasy, G., Gangadharbatla, H., & Paladino, A. (2012). Greenwashing: A consumer perspective. Economics & Sociology, 5(2), 116.
Nyilasy, G., Gangadharbatla, H., & Paladino, A. (2014). Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions. Journal of Business Ethics, 125(4), 693-707.
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of business ethics, 102(1), 15.
Segev, S., Fernandes, J., & Hong, C. (2016). Is your product really green? A content analysis to reassess green advertising. Journal of Advertising, 45(1), 85-93.
Vries, G., Terwel, B. W., Ellemers, N., & Daamen, D. D. (2015). Sustainability or profitability? How communicated motives for environmental policy affect public perceptions of corporate greenwashing. Corporate Social Responsibility and Environmental Management, 22(3), 142-154.
Wang, J., Wang, S., Xue, H., Wang, Y., & Li, J. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181, 426-436.
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740-750
- Abstract viewed - 172 times
- PDF (Türkçe) downloaded - 112 times
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
© Business & Management Studies: An International Journal, 2018
Mehmet Zahid ECEVİT
Galatasaray Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Bölümü
How to Cite
THE RELATIONSHIP OF GREEN QUALITY AND GREEN IMAGE PERCEPTION WITH WILLING TO PAY MORE: THE MODERATOR ROLE OF GREENWASHING
Vol 6 No 3 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Submitted: Feb 18, 2019
Published: Nov 29, 2018
Literature shows that as brand quality and brand image, green quality perception and green brand image have also positive effect on brand performance. The aim of this research is to determine the effect of green quality and green image on willing to pay more which is one of the brand performance. It also investigates the moderator role of greenwashing. Within the scope of the research, 250 participants were asked about the white goods brand. Data were tested by regression analysis and it was determined that, as expected, green image and green quality perception have positive effect on willing to pay more for the brand. However, the results show that the effect of green quality and green image is significantly reduced for consumers who have a higher greenwashing perception.