Cilt 14 Sayı 3 (2026): Business & Management Studies: An International Journal
Makaleler

Kapalı alan sigara düzenlemeleri ve restoran deneyimi: Tüketici değerlendirmeleri üzerine bir araştırma

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  • Çetin Akkuş,
  • Elif Zeynep Özer
Çetin Akkuş
Doç. Dr., Kastamonu Üniversitesi, Kastamonu, Türkiye
Elif Zeynep Özer
Dr. Öğr. Üyesi, Biruni Üniversitesi, İstanbul, Türkiye

Yayınlanmış 25.09.2026

Anahtar Kelimeler

  • Restaurant Atmosphere, Smoke-Free Environment, Customer Satisfaction
  • Restoran Atmosferi, Sigarasız Ortam, Müşteri Memnuniyeti

Nasıl Atıf Yapılır

Kapalı alan sigara düzenlemeleri ve restoran deneyimi: Tüketici değerlendirmeleri üzerine bir araştırma. (2026). Business & Management Studies: An International Journal, 14(3), 1749-1764. https://doi.org/10.15295/bmij.v14i3.2824

Telif Hakkı (c) 2026 Çetin Akkuş- Elif Zeynep Özer

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Kapalı alan sigara düzenlemeleri ve restoran deneyimi: Tüketici değerlendirmeleri üzerine bir araştırma. (2026). Business & Management Studies: An International Journal, 14(3), 1749-1764. https://doi.org/10.15295/bmij.v14i3.2824

Öz

Bu çalışma, kapalı alan sigara düzenlemeleri bağlamında restoran deneyimini; restoran atmosferi, müşteri memnuniyeti, davranışsal niyetler, katılımcıların sigara kullanım durumu ve değerlendirmenin yapıldığı restoran bölümü üzerinden incelemektedir. Araştırma, servicescape yaklaşımı ve Stimulus-Organism-Response (S-O-R) modeli temelinde kurgulanmış; 544 katılımcıdan elde edilen veriler yapısal eşitlik modellemesi ve 2×2 faktöriyel varyans analizi ile incelenmiştir. Restoran atmosferinin müşteri memnuniyetiyle güçlü ve pozitif yönde ilişkili olduğu (β = .849, p < .001) ve davranışsal niyetlerle de doğrudan ve anlamlı bir ilişki gösterdiği (β = .356, p < .001) belirlenmiştir. Müşteri memnuniyeti de davranışsal niyetlerle pozitif yönde ilişkilidir (β = .551, p < .001). Sigara kullanım durumunun genel atmosfer üzerindeki ana etkisi anlamlı değildir (p = .055). Buna karşılık restoran ortamının ana etkisi (p < .001) ile sigara kullanım durumu × restoran ortamı etkileşimi (p = .002) anlamlıdır. Sigara kullanan katılımcılar sigarasız bölümlerdeki atmosferi sigara içilebilir bölümlere göre daha olumlu değerlendirirken, sigara kullanmayan katılımcılarda restoran bölümleri arasındaki fark anlamlı değildir. Bulgular, sigara kullanım durumunun tek başına sigara içilebilir ve sigarasız restoran ortamlarının nasıl değerlendirileceğini açıklamadığını göstermektedir.

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